I get it—investing $5,000 in your business is no small decision. Maybe you’re wondering, “Will I really make this back?” or “How do I know this will work for me?”
Here’s the truth: I can’t guarantee your success. Only you can do that.
What I can promise is this—if you show up, use the training, and apply the marketing and business strategies I’ve built, this certification can transform your business.
I’m living proof. I booked 435 sessions in 31 cities in one year using the exact system I teach. If I can do that, you can absolutely do at least 50 sessions a year—and at an average of $700-$1,000 per session, that’s $35,000-$50,000 in revenue.
But let’s break this down even further.
How You’ll Recoup Your Investment (Fast)
✔ Higher Pricing = More Profit Per Session
Most photographers start charging at least $700-$1,000 per session after certification. That means just 5-7 sessions cover your entire investment.
✔ Done-for-You Marketing & Lead Generation
You’re not left to figure this out alone. We market with you—including a Certified Photographer Directory that connects you with clients who are already searching for heirloom portraits.
✔ Exclusive Discounts on Framing & Pastels
Certified photographers can save thousands per year on the exact products their clients want with an 15% discount with The Photographers Framer. For every $1000 in orders you save $150.
✔ A Proven Business System That Eliminates Guesswork
You’ll get the exact pricing, sales, and workflow strategies that make your sessions profitable and repeatable—so you’re not stuck in the cycle of trial and error.
The Tax Benefits (A Smart Business Move)
One of the biggest hidden advantages of this investment? The IRS helps pay for it.
✔ 100% Tax Deductible – Your certification, business tools (like Simplified Studio), and even educational expenses reduce your taxable income—keeping more money in your pocket.
✔ Write Off Equipment & Studio Expenses – Need lighting, backdrops, or a new laptop? When paired with certification, these business purchases become tax deductions.
✔ Home Office Deductions – If you shoot from home, part of your mortgage, utilities, and even internet can be written off.
🔢 Let’s Do the Math:
If you invest $5,000 and fall into a 25% tax bracket, that’s $1,250 back in your pocket at tax time. So your real cost? $3,750.
The Real Value (What You’re Actually Getting)
This isn’t just a certification—it’s a business in a box.
✨ Complete Client Experience Training – Master the workflow that keeps clients coming back.
✨ Proven Pricing & Sales Framework – No more second-guessing your rates.
✨ Marketing & Certified Directory Listing – Be seen by the right clients. ($3,000+ in ad exposure)
✨ Simplified Studio Setup – Your entire business workflow—done for you. ($1,000 Value)
✨ 10-20% Commission on Pastel Commissions – Just one referral = $1,000+
Results from targeted Meta Ads from the last 2 months 🤓
What the Program Looks Like (Month-by-Month Breakdown)
This is not an overwhelming, all-at-once course. You’ll follow a step-by-step plan designed to build your confidence, refine your craft, and set up a sustainable business.
Month 1: Mastering the Session & Editing Process
- Work your way through the session and editing courses at your own pace.
- Get hands-on with your equipment and nail your lighting.
- If you get stuck, our small private community is here to help.
- Once you see how incredible your images look, breathe a sigh of relief—you’ve got this!
Month 2: Building a Business That Works for You
- With your confidence high, jump into the business and workflow sections.
- There’s no one-size-fits-all approach, but we’ll give you a standardized system and help tweak it to fit your needs.
Month 3: Marketing & Booking Clients
- You can be the best photographer out there, but if no one knows you exist, it doesn’t matter.
- We’ll focus on marketing strategies that attract and convert the right clients.
- You’ll leave the program with a full roadmap to success.
What You Can Expect From Me
✔ 1:1 Call Each Month – Personalized coaching to answer your biggest questions.
✔ Group Call 1x/Month – Connect with other certified photographers, share ideas, and get feedback.
✔ Weekly Content Drops – These align with the course and include extra ideas, strategies, and resources to help you succeed.
✔ Fast Responses – I’ll answer chat messages within 24 hours and emails within 48 hours (probably sooner, but I like to underpromise and overdeliver!).
What I Expect From You
✔ Be Realistic About Your Expectations
Everyone comes into this at a different stage, and that’s okay. What you put in is what you’ll get out. If three months pass and you’re still fine-tuning your business model or haven’t had time to run model calls yet, that’s completely normal. You will have a full year from your start date to get up and running.
✔ Stay Committed to the Process
This isn’t a “watch the course and hope for the best” situation. You will need to put in the work, ask questions, and show up for your business.
✔ Respect the Certification Boundaries
We understand how important it is to not compete with another photographer in your immediate area. There is an annual renewal fee to maintain your territory exclusivity, and we’re committed to ensuring this is done transparently and fairly based on population density and location.
We’re also developing a system to direct clients to the closest certified photographer, ensuring a seamless experience for both you and potential clients. This is an exciting step toward elevating Born & Raised Certified Photographers as the standard for heirloom portraits.
But Here’s the Catch…
If you’re expecting to take the course, sit back, and wait for leads to fall out of the sky—this isn’t for you.
This program is for photographers who are ready to do the work—with the tools, training, and ongoing support to make it happen.
I’ll be there every step of the way. The system works—if you do.
Are you ready to build a photography business that actually works for you? Let’s go. 🚀
See what it looks like to invest in yourself. Below are screenshots of our current Certified Photographers taken from their booking page on our website.
I hope that this gave you some clarity (even if that clarity was a big-fat-no-not-for-me!)
Don’t forget, our team is always available if you have a question!
👉🏻 Best way to reach us is through the free community, have you joined?
👉🏻 Next best way, send us an email – info@infobornandraisedstudio.com
-Cheers to you 🥂
Anna Claire
Founder of Born and Raised Studio established 2016
