THE CHRISTMAS SHOP IS OPEN
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OUR WHY

MEET TEST STUDIO

Over the past decade of meeting families, I have found that regardless of the region or tax bracket, most moms share these truths: Our mental load is HEAVY. Our homes are full of clutter yet our walls are bare. We value traditions but we don't stop to make our own. We think we will always remember but we forget. There is so much out there that we don't know where to start. Time keeps passing and we can't get it back. We just need some help. If you love beautiful, well made things that last, we are here to make sure that your children have a place on your walls in a way that honors your time and your home. - Anna Claire and Allison
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FOUNDER & CEO OF BORN AND RAISED

Anna Claire Collier

Anna Claire Collier founded Born & Raised in 2016 after struggling to find an heirloom photographer for her own child. Over the past decade, she has built a trusted network of photographers, established a distinct standard for heirloom portraiture, and expanded Born & Raised into education, technology, and craftsmanship. Through the Heirloom System, she now equips photographers nationwide with the skills, tools, and resources to create timeless portraits and build sustainable businesses.

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DIRECTOR OF OPERATIONS

Allison Norman

As Director of Operations, Allison oversees the Born & Raised portrait experience from start to finish. Working alongside founder Anna Claire Collier since 2022, she upholds the brand's standards for portraiture, client experience, and craftsmanship. From photography and client relationships to proofing, ordering, and framing, Allison leads the day-to-day studio operations while playing an integral role in the development and refinement of the Heirloom System.

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BRAND & COMMUNICATIONS MANAGER

Noel Smith

Noel leads marketing and communications for Born & Raised, overseeing the brand's digital presence, campaigns, and client engagement. From social media and email marketing to promotions and client inquiries, she ensures every interaction reflects the Born & Raised standard. As the primary point of contact for new and existing clients, Noel plays a key role in building relationships, guiding inquiries, and creating a seamless experience from the first introduction through the finished heirloom.

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