At Born & Raised, we’re not just teaching a style—we’re preserving a standard. As a certified heirloom photographer, you’ll join a collective of artists dedicated to creating meaningful work with a roadmapped business model that outlives trends. With clear systems, timeless technique, and ongoing support, you’ll be equipped to build a business rooted in artistry and sustainability.
Carrying a tradition. Creating a legacy.
Because this is more than photography—it’s your reputation, your rhythm, and your mark on the world.
What it Means:
Two Paths to Becoming Heirloom Certified®
Whether you're just beginning or already producing portrait work you’re proud of we would love to meet you.
This track includes everything you need to confidently offer heirloom portraits—from lighting and editing to pricing and client experience. You'll move at your own pace through our Masterclass curriculum, then work closely with our team to refine your work and complete the certification process.
Perfect for photographers who want a proven system, structured support, and done-for-you tools.
Masterclass + Certification
1
Training + Licensing with full support
Everything in Licensing track plus:
Comprehensive Training
Personalized Coaching
Done-for-You Business Tools
Lifetime access to the full Heirloom Masterclass with step-by-step guidance in lighting, posing, editing, pricing, and workflow.
Includes 3 private editing critiques, IPS coaching, and monthly group calls for feedback, support, and growth.
Simplified Studio (2 months free + setup waived), marketing templates, lifetime SS rate lock, and 1-year location lock.
This track is designed for photographers who already shoot in the heirloom style and are ready to align with our national standard. You’ll submit your work for assessment, gain access to ongoing education, and receive support to refine and finalize your certification.
Perfect for experienced photographers ready to license their work and join the Heirloom Certified® network.
Certification by Review
2
For experienced heirloom photographers
Image by Emilie Stauffer, - Nashville, TN
Heirloom Certification Licensing fee includes:
National Recognition & Brand Credibility
Territory management & Ongoing Support
Financial Perks & Exclusive Partnerships
Enjoy a 1-year location lock, access to ongoing education, marketing tools, and monthly support to keep your business sharp and aligned.
Use the Heirloom Certified® title and badge, be listed in our official directory, and stand out as part of the only trademarked certification for heirloom portraiture.
Get access to exclusive discounts on framing, product fulfillment, and commissions on pastel portrait sales through our trusted partners—designed to increase your profit while maintaining quality.
Credibility
Stand out with the Heirloom Certified® mark—backed by the only trademarked standard in timeless portraiture.
Community
You don’t have to build this alone.
Join a nationwide network of like-minded photographers with shared values, access to group coaching, and real-time support.
Clients & Commissions
Get found — and booked — with ease.
Get listed in our certified directory, receive client leads, and earn exclusive commissions on pastel sales and product upgrades through our trusted partners.
How CERTIFICATION GROWS YOUR business
From Megan Paris, our Dallas-Fort Worth Born & Raised Certified Photographer
"Anna has to be the best photographer I've ever met.
I've loved working with her and all her years' worth of wisdom.
She is THE best heirloom photographer in the United States.
I've looked at just about every heirloom photographer and her work just knocks everyone out of the park.
What makes her the best photographer is her relationship with each one of her clients. They all adore her and use her child after child. She has truly captured a generation of children."
TESTIMONIAL
Why Pursue Certification?
Heirloom Certified® photographers represent the only trademarked, nationally vetted standard in timeless portraiture. It’s not just about the style—it’s about the systems, the experience, and the consistency families can count on.
When you're certified, you’re not just aligned with a look. You're backed by a proven brand, a powerful community, and the tools to serve more clients with clarity and confidence.
I'm already offering heirlooms
Because trust is earned, and recognized.
What defines an HEIRLOOM Portrait?
- Balance of highlights and shadows give dimension and create a bright image without overexposing.
- Natural, soft smile to draw the focus to the eyes
- Color balance
- Skin is soft but details are preserved (mouth lines)
- Composition (subject size and position on the background is consistent with all Images
- Details of the dress are visible
To foster community, set a standard of excellence, and ensure the success of Heirloom Portraiture Photographers for generations.
The Heirloom Academy's mission
love a good conversation?
Check out my podcast episode on The Motherhood Anthology to get a feel for what we are all about here at The Heirloom Academy.
