Tell me more
Born & Raised Certification
Partner with the trusted name in Heirloom photography to deliver quality, consistent heirlooms with ease.
Hi, I'm Anna Claire!
After nearly a decade of exclusively shooting Heirloom Portraits across the US, I'm ready to call in reinforcements!
I've watched the demand for heirlooms grow through the years and I just simply can't reach everyone.
I want every family to have access to TRUE heirloom photography with local photographers that will be there for all of the milestones.
How Certification supports your business
Confidence & Consistency
Kick that imposter syndrome to the curb! Our certified photographers are the best in the business, with a seamless, consistent client experience.
Community & Resources
The hardest part of growing my business was doing it alone. Community with other photographers led to exponential growth, business clarity, and a renewed joy for photography.
You'll have access to our growing library of videos, tools, templates, and guides to help your business be successful.
Lead Generation
Certified photographers are linked in our online directory with an embedded booking form, allowing clients to book you with ease.
Bonus - being listed on our website boosts your business' SEO!
Why Pursue Born & Raised Certification?
Born and Raised has set a standard of exceptional experience and consistent imagery that clients can count on time and time again.
When you pursue certification, you will become an integral part of our community and trusted network to serve more families.
I'm already offering heirlooms
Simply put, trust.
From Megan Paris, our Dallas-Fort Worth Born & Raised Certified Photographer
"Anna has to be the best photographer I've ever met.
I've loved working with her and all her years' worth of wisdom.
She is THE best heirloom photographer in the United States.
I've looked at just about every heirloom photographer and her work just knocks everyone out of the park.
What makes her the best photographer is her relationship with each one of her clients. They all adore her and use her child after child. She has truly captured a generation of children."
Okay, I'm convinced.
Tell me how this works.
First - pick the box that describes you best
I'm an amazing photographer but still working on heirlooms
I want to jump into heirlooms
but I'm new to photography
I've already got the heirloom thing nailed down
B&R SIGNATURE HEIRLOOM
What are we looking for in an heirloom portrait?
- Balance of highlights and shadows give dimension and create a bright image without overexposing.
- Natural, soft smile to draw the focus to the eyes
- Color balance
- Skin is soft but details are preserved (mouth lines)
- Composition (subject size and position on the background is consistent with al) Images
- Details of the dress are visible
If you are producing work consistent with this image you are ready to
Apply for certification
If you're almost there but need some help with editing
Check out our Editing Course
The Certification Framework
onboarding
Upon acceptance, you'll receive access to our Masterclass, Resource Library, and private slack channel
We kick things off with an onboarding meeting to introduce you to our community and get you set up in our directory.
Support
You'll have quarterly one-on-one call where we will check-in to stay on target.
We have monthly group meetings to share wins, and brainstorm ideas for growth.
Everyday access to our incredible community of certified photographers for feedback, ideas, and community.
Leads
We use a brand consistent lead form to collect warm leads for your area.
Leads are sent directly to your email
A custom lead dashboard to track your analytics from all of our platforms and ads.
not quite ready for certification?
If you are considering adding classic heirlooms to your offerings, but not ready to dive into certification, we encourage you to join our FREE community.
You can ask questions, access free resources, chat with other members, watch webinars, and so much more.
Let's learn together, share our passion, and take your photography to the next level.
join the community
Join the Free Community
To foster community, set a standard of excellence, and ensure the success of Heirloom Portraiture Photographers for generations.
The Heirloom Academy's mission
Looking to learn independently?
We've got you covered!
Course Offerings In The Community
The Editing Course
The Masterclass
Our start-to-finish editing workflow plus our favorite tips & tricks.
Everything you need to know to photograph and deliver stunning heirloom portraits.
Learn now
love a good conversation?
Check out my podcast episode on The Motherhood Anthology to get a feel for what we are all about here at The Heirloom Academy.
MASTERMIND
Let's learn together
Apply for our 3-month MASTERMIND program. Join an intimate cohort of photographers ready to learn the art of running an heirloom photography business. With 1:1 coaching, group coaching, and access to all course materials will ensure you are utilizing your time and implementing your new skills effectively.