The Heirloom Certification Mastermind is a high-touch, 3-month experience designed for photographers at every stage—whether you're just getting started, a seasoned pro refining your craft, or a wedding photographer looking for a new, sustainable revenue stream. This program is your step-by-step roadmap to mastering heirloom portraits, pricing with confidence, and positioning yourself as a sought-after artist in your market.
FEB 26TH AT 12:00 CST
WE ARE KICKING OFF REGISTRAION WITH A LIVE WEBINAR
Register now!
Born & Raised
Certification Program
✔ Lifetime Access to the Heirloom Photography Masterclass, including all future updates
✔ Monthly Group Coaching Calls for strategy, Q&A, and portfolio feedback
✔ Three 1:1 Private Calls to tailor the program to your business and goals
✔ Official Certification & Directory Listing – stand out with credibility and visibility
✔ $1,000 Value Bonus: Waived onboarding fee for Simplified Studio (SS)
✔ Pricing Strategy & Business Model Guidance – create a profitable and sustainable business
✔ 15% Off The Photographer’s Framer– elevate your client experience with premium-quality framing
✔ 10% Commission on Pastel Orders – earn passive income on every client upgrade
✔ Exclusive Social Media Exposure – featured on Born & Raised Studio and collab opportunities
✔ Marketing & Business Tools– social calendars, Canva templates, AI prompts, strategy guides
✔ Private Mastermind Community – connect with like-minded photographers inside The Heirloom Academy (via our branded app & desktop)
WE KNOW THAT A WIN FOR YOU IS A WIN FOR US. THE MORE VALUE WE CAN PROVIDE, THE BIGGER THE WIN FOR EVERYONE.
📸 Photographers at any stage – whether you're brand new or looking to refine your style
📸 Wedding photographers ready for a high-ticket, sustainable business model
📸 Creative entrepreneurs who want hands-on coaching, proven strategies, and marketing tools
IF YOU ARE WILLING TO INVEST IN YOURSELF, THIS IS RIGHT FOR YOU.
Confidence
Kick that imposter syndrome to the curb! Our certified photographers are the best in the business, with a seamless, consistent client experience.
Community
The hardest part of growing my business was doing it alone. Community with other photographers has led to exponential growth, business clarity, and a renewed joy for photography.
Leads
Certified photographers are linked in our online directory with an embedded booking form, allowing clients to book you with ease.
Bonus -Benefit from our ongoing Meta ad campaign for Heirloom Photography.
How CERTIFICATION GROWS YOUR business
Why Pursue Certification?
Born and Raised has set a standard of exceptional experience and consistent imagery that clients can count on time and time again.
When you pursue certification, you will become an integral part of our community and trusted network to serve more families.
I'm already offering heirlooms
Simply put, trust.
From Megan Paris, our Dallas-Fort Worth Born & Raised Certified Photographer
"Anna has to be the best photographer I've ever met.
I've loved working with her and all her years' worth of wisdom.
She is THE best heirloom photographer in the United States.
I've looked at just about every heirloom photographer and her work just knocks everyone out of the park.
What makes her the best photographer is her relationship with each one of her clients. They all adore her and use her child after child. She has truly captured a generation of children."
TESTIMONIAL
So...
What defines an HEIRLOOM Portrait?
- Balance of highlights and shadows give dimension and create a bright image without overexposing.
- Natural, soft smile to draw the focus to the eyes
- Color balance
- Skin is soft but details are preserved (mouth lines)
- Composition (subject size and position on the background is consistent with all Images
- Details of the dress are visible
The Certification Framework
Complete the 3 month Certification program
Upon enrollment, you'll receive access to our Masterclass, Resource Library, and Private Group.
ONGOING Support
You'll have annual one-on-one call where we will check-in and see how things are going.
We have monthly group meetings to share wins, and brainstorm ideas for growth.
Everyday access to our incredible community of certified photographers for feedback, ideas, and community.
Leads GENERATION
We use a brand consistent lead form to collect warm leads for your area.
Leads are sent directly to you.
A custom lead dashboard to track your analytics from all of our platforms and ads.
To foster community, set a standard of excellence, and ensure the success of Heirloom Portraiture Photographers for generations.
The Heirloom Academy's mission
not quite ready for certification?
If you are considering adding classic heirlooms to your offerings, but not ready to dive into certification, we encourage you to join our FREE community.
You can ask questions, access free resources, chat with other members, watch webinars, and so much more.
Let's learn together, share our passion, and take your photography to the next level.
join the community
Join the Free Community
Looking to learn independently? We've got you covered!
Course Offerings
Our start-to-finish editing workflow plus our favorite tips & tricks.
Learn now
This course provides a start-to-finish recording of a live model call. I explain what I am doing and why it matters.
No more guesswork—perfect sizing every single time with our very own template.
love a good conversation?
Check out my podcast episode on The Motherhood Anthology to get a feel for what we are all about here at The Heirloom Academy.
