At Born & Raised, we’re not just teaching a style—we’re preserving a standard. As a certified heirloom photographer, you’ll join a collective of artists dedicated to creating meaningful work with a roadmapped business model that outlives trends. With clear systems, timeless technique, and ongoing support, you’ll be equipped to build a business rooted in artistry and sustainability.
Carrying a tradition. Creating a legacy.
Because this is more than photography—it’s your reputation, your rhythm, and your mark on the world.
Born and Raised has set a standard of exceptional experience and consistent imagery that clients can count on time and time again.
When you pursue certification, you will become an integral part of our community and trusted network to serve more families.
Lifetime access to the full Heirloom Academy Masterclass with step-by-step guidance in lighting, posing, editing, pricing, and workflow.
Use the Heirloom Certified® title and badge, be listed in our official directory, and stand out as part of the only trademarked certification for heirloom portraiture.
Enjoy a 1 year location lock, access to ongoing education, marketing tools, and monthly support to keep your business sharp and aligned.
Get access to exclusive discounts on framing, product fulfillment, and commissions on pastel portrait sales through our trusted partners - designed to increase your profit while maintaining quality.
2 months free + free setup of our custom CRM, Simplified Studio.
This track includes everything you need to confidently offer heirloom portraits—from lighting and editing courses to pricing and client experience. You'll move at your own pace through our Heirloom Masterclass curriculum then work closely with our team to refine your work and complete the certification process.
Perfect for photographers who want a proven system, structured support, and done-for-you tools.
This track is designed for photographers who already shoot in the heirloom style and are ready to align with our national standard. You’ll submit your work for assessment, gain access to ongoing education, and receive support to refine and finalize your certification.
Perfect for experienced photographers ready to license their work and join the Heirloom Certified® network.
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